January 17, 2007

‘World Snooker Championship’ comes to mobile for 1st time as I-play partners with Blade Interactive

I-play, the mobile entertainment company, has signed a major deal with Blade Interactive’s new division: Blade Interactive Games (BIG), a new force in mobile game development. The global license deal will see the launch of a number of new games, the first of which will be the mobile version of Blade’s acclaimed ‘World Snooker Championship’ series, via I-play’s extensive global distribution network. The game will launch in March prior to the World Championship finals at the Crucible, in the UK.

David Gosen, CEO of I-play commented: “We’re hugely excited to be working with the masters of snooker game development and to be bringing the World Snooker Championship license, a property that has the most resonance amongst gaming snooker fans around the world, to mobile for the first time. Will you play as snooker demon Ronnie O’Sullivan, the legendary Steve Davis or all time favorite John Higgins? With these snooker gods; The World Snooker Championships on your mobile will be as compelling as the real thing.”

Peter Jones, Joint MD of Blade Interactive commented: “Cue sport games have been a major genre of mobile gaming for some years and our objective is to dominate this niche just as we have in the video games market. The new title will make good use of our exclusive snooker license with the World Snooker Association and will feature the top 32 players with motion captured animation and real tournaments including of course the World Championships. Our entire focus is quality. To that end we are delighted with our new relationship with I-play which has exactly the same focus on quality games”

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