February 14, 2007

I-play wins GSM Association 2007 Awards with The Fast and the Furious: Tokyo

The winners of the 12th annual GSM Association (GSMA) were announced last night at Barcelona’s National Palace, with the Best Made for Mobile Game being awarded to I-play for ‘The Fast and the Furious:™ Tokyo’. This is the second year running that the company has won in this category at the GSM Awards, winning last year with Skipping Stone.

Developed and published by I-play, through an agreement with Universal Studios Licensing, ‘The Fast and the Furious:™ Tokyo’ recorded over a million downloads in just over five months. This builds on the huge success of the overall ‘The Fast and the Furious™’ franchise which has now hit over an incredible 6.5 million downloads.

The award comes on the back of the game having picked up the ‘Best Racing / Driving Game’ of the year by IGN Wireless late last year.

David Gosen, CEO, I-play, commented: “We’re very proud of our Fast and Furious franchise and to have won the GSM Award for Best Mobile Game for the second year in a row is fantastic for the company, in particular for our development team who worked incredibly hard to create such an innovative game around the popular ‘drifting’ phenomenon. The Fast and the Furious:™ Tokyo has been the biggest game launch in I-play’s history to date and is unmatched by any other racing game on the mobile platform.”

Judging panel of the GSM Association Awards commented: “This stood out for its universal attraction, intuitive design and sheer ‘playability.”

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