March 14, 2007

I-play Sends Mobile Gamers to Mexico on $25,000 “Jewel Quest” Adventure

Top Mobile Game Publisher Launches Global Diamond Sweepstakes Promotion

I-play, the mobile entertainment company, today announced that the largest global sweepstakes promotion in mobile game history is now live across Cingular Wireless, lusacell, Amp’d and Sprint. Participants can enter to win a trip for two to Mexico and compete in their very own “Jewel Quest” through the mysterious Mayan ruins to find a $25,000 diamond! The global sweepstakes promotion celebrates I-play's latest mobile game releases from the multi-million unit selling Quest series of mobile games, licensed from the masters of online casual gaming, iWin: Inca Quest, Jewel Quest II, and Jewel Quest Solitaire.

"I-play's Jewel Quest promotion is one of the largest sweepstakes giveaways on mobile to date," said I-play CEO, David Gosen. "In honor of the release of Jewel Quest II and the success of the Quest series, one of the top selling mobile game franchises in history, I-play is giving gamers a true taste of adventure, with the opportunity to win a trip to Mexico and a chance to find a $25,000 diamond!"

Sequel to the multi-million unit selling Jewel Quest mobile game, Jewel Quest II launched globally in January, 2007 and like the original title in the series has been licensed from leading online casual games company iWin. Mobile gamers' epic search for treasure continues through the wilds of Africa with fun and addictive puzzle gameplay that features three new game mechanics and more than 50 new immersive puzzles. A deep storyline, along with challenges of skill, strategy and cerebral fun, put an interesting twist on the timeless action puzzle classic.

Combining the addictive gameplay of Jewel Quest with the classic sensibilities of Solitaire, Jewel Quest Solitaire is as immersive and challenging as it is entertaining. Inca Quest combines the same ingenious puzzle flavor of its Quest series siblings with a new twist: Incan color coins. Inca Quest offers casual gamers the ultimate "pick up and play" experience thanks to its fast-paced action specifically targeted towards casual gamers.

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