June 20, 2007

I-play Signs Jenga for Edge-of-Your-Seat Mobile Fun

I-play today announced that it has secured the license to take Jenga, the classic family and party game, to mobile phones worldwide in the first half of 2008. The licensor is Pokonobe Associates, which is exclusively represented for interactive gaming by Dimensional Branding Group and the leading interactive representation firm Fog Studios.

Jenga, the classic wooden brick stacking game enjoyed for nearly 25 years by millions of consumers throughout the world, is a game of tension-building excitement, mental skill and precision, where players tease blocks from the stacked tower, aiming to grow its height and hoping not to send it crashing down on their turn! Jenga is true to I-play’s gaming philosophy, being simple to learn, quick to play and providing portable fun for all ages. With suspense, tension and captivating fun, Jenga lets players be as serious or silly as they want.

Jenga is now sold in over 50 countries around the world, enjoyed by millions of people and has become a household name worldwide. The console and handheld versions of Jenga also are slated to release globally in time for the 2007 holiday season.

The design of the game on mobile will make Jenga instantly recognizable to anyone who has played it and elementary to learn for anyone who hasn’t. By offering a wide variety of game modes beyond casual play, Jenga will also offer greater depth for more experienced gamers, who will aim for faster times, bigger scores and unlockable features.

Leighton Webb, Senior Vice President for Content Strategy & Publishing, at I-play commented: “Jenga’s universal appeal and accessibility makes this game a perfect fit for mobile gamers who represent a broad age demographic and even split across both genders. We hope that gamers of all ages will be able to enjoy this game as a family, with their kids.”

David Grebler of Pokonobe Associates adds: “We are pleased to sign I-play to bring Jenga’s universal entertainment appeal to cell phone gamers. Enthusiasm for Jenga extends across all ages and cultures, regardless of gender, race or language. This new platform for Jenga not only will extend the opportunity to enjoy this international game favourite, but will generate innovative play patterns and experiences. Jenga now will connect people in fresh new ways! We are confident that I-play will convey Jenga’s Edge-of-Your-Seat Fun™ and party game style brilliantly to every mobile game player.”

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